What do Consumers Want from a Gift Card Program?

Gift Cards | Tuesday, July 18 | 2:30 - 3:30 PM  

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Tom Niedbalski, Vice President, Global Partnership and Sales at Fiserv (Moderator)

Tom is a thought leader and a visionary transforming the way brands leverage branded currency to engage with consumers for over 27 years. In his role as Vice President of Fiserv Global Sales & Partnerships, Tom has been an instrumental part of the Gift Solutions leadership team. Most notably, Mr. Niedbalski’s passion and diverse strengths helped him to start the first-ever gift card in North America in 1994. The Blockbuster gift card and reward program helped revolutionize the industry with marketing innovation and enabled branded currency to serve as a model for enterprises across the globe. Thomas’s accomplishments helped shape the future of prepaid and “wow what a difference” this would make to this ever-evolving industry. As co-founder of Transaction Wireless, Tom developed and executed a robust digital platform strategy positioning Transaction Wireless as a leading provider of digital gift cards and prepaid services across multiple emerging and mobile channels. As a result of his passion and dedication, First Data acquired Transaction Wireless creating the first ever complete end to end enterprise gift card solutions available in the industry. Tom’s professional accomplishments and industry involvement has not gone unrecognized. The Incentive Marketing Association nominated and awarded him the 2018 President’s Award.

Abby Teigland, Director of Sales at AMC Theatres

Abby is the director of sales at AMC Theatres. She oversees the Gift Card and Exchange Ticket business as well as the Group Sales program. She has been in the gift card industry for 14 years. Abby is an RGCA Board Member and also serves on the Council on the AMC Women’s Experience and the IGCC/RGCA Diversity & Inclusion Advocacy Board.